Introducing The CheerTheory Directory

In 2016, I created CheerTheory as a resource to track Cheerleading Worlds bid event competition results, bid winners, and past Cheerleading Worlds results. I’ve added something new to the mix each season including program rankings, Summit and D2 Summit bids, and results, to name a few.

Today, I’m excited to release the most significant addition to CheerTheory’s website since the beginning.

Introducing the CheerTheory Directory

A New Way to Own Your Season.

The CheerTheory Directory is a collection of listings for every type of business, competition, and event. With the CheerTheory Directory, you can promote and discover businesses in the cheerleading industry, including event producers, competitions, all-star programs, college programs, choreographers, apparel providers, music producers, and beyond. There are more than 3,000 business profiles already listed.

After the 2020-2021 season ended, it was clear that there was a need to showcase new and different options available in the cheer and dance industry. Now, any business can list their information with a free, basic listing to help people find what they’re looking for faster.

Additionally, businesses can join the CheerTheory Partner Program to upgrade their listing with custom content, including promotions, events, competition results, and more.

For programs from all-star to college

Showcase why you’re the best in town. When you join the CheerTheory partner program, you can add your program’s awards, highlight your current teams, post your competition schedule, your results, bids, and events (like tryouts, camps, and fundraisers).

For event producers of all shapes and sizes

Claim your listing and promote your events with individual pages that allow people to search based on location, dates, and event type. CheerTheory has reported competition results for nearly six years, and we know that your customers want to see their results online. Let us take care of it for you.

For businesses from apparel to choreography

The CheerTheory Directory offers greater visibility beyond social media and your existing marketing channels. Adding your business to the directory is free. Choose a paid plan and enhance your listing with promotions, events, catalogs, services, and more.

Leverage the power of CheerTheory’s existing web presence

And the best part? The directory is built directly in CheerTheory’s existing website alongside the content that people already visit. CheerTheory is one of the most visible and trafficked websites in the cheerleading industry. Together we can help you discover the best cheerleading has to offer.

Visit the CheerTheory Partner Page to learn more or fill out the form below.